Thrive is written by Brendan Brazier, a professional ironman triathlete and the creator of Vega. His book matches the high quality of his company's products. The Thrive Diet that he describes, not only addresses human health and optimal performance, but also its environmental and long terms impacts.
Here are five things I want you to know:
1. He uses himself as a guinea pig. Throughout the book you hear his own stories of how he experiments with food and nutrition to better support his athletic demands. While he does reference his own products, he always suggest food as fuel first.
2. Brazier writes in plain English. Nutrition jargon and food science is explained simply and elegantly. Charts are designed to better illustrate his words. He provides easy steps to make the transition to the Thrive Diet.
3. One of my favorite questions that he addresses is if vitamin and mineral supplements actually improve athletic performance. He answers "If a healthy diet is already being eaten, the answer is no." This is something that I absolutely agree with. In very rare circumstances supplementation is necessary, but almost everyone can attain their fitness goals through diet and training. He is an example of this.
4. His book includes seventy pages of recipes. Raw vegan fuel. These recipes are formulated to help reduce stress on the body and the digestive system and boost energy. My favorites are the Ginger Pear Energy Bars and Chickpea Curry Pizza. As someone who is lactose intolerant, I appreciate a good diary free pizza.
5. You can get Brazier's book on Amazon and I highly recommend it to any of my vegan or vegetarian athletes.